For small businesses, it can be hard to make advertising and branding decisions: what is too much, what is not enough? Can you subsist on social media alone, or do you need to buy signs, and magazine adverts – does anyone READ magazines anymore? Is vehicle signage necessary – and if so, what are my options?
Obviously, we’re the wrong people to ask if we think vehicle signage is worth it – of course, we do! While Auto Wrap Manchester mainly deal with aesthetic changes (window tinting, vehicle wrapping, de-chroming) a huge chunk of our business has always been signage.
What we can tell you is this: our work van has signage. And not just because we can do the signage ourselves, but because it’s basically extra advertising. Even a coffee run in your branded vehicle has the potential to bring you more business!
What kinds of vehicle signage are there?
At first, the kinds of signage can seem quite daunting – but that’s what we’re here for! This blog will take you through the different kinds and hopefully give you a clearer picture. If there’s anything extra you need help with, feel free to contact our customer service team
You can also call them directly on 0161 672 7376 to get an instant answer. The phone lines are manned from 9 am to 5 pm Monday-Friday.
For a printed wrap, we print any design, graphics and lettering directly onto the vinyl. We then cut and apply this vinyl to the vehicle. We print the vinyl in-house too, so no long waits for delivery!
If this is your best option, we would recommend using our in-house graphic designer, even if you have a design ready to go. Our designer can make sure that the design is appropriate and accurate to the vehicle, so there’ll be no surprises on delivery!
The benefit to printed wraps really comes when you have quite an intricate design – the design will look smoother and more cohesive. Long term, it guarantees that you won’t lose a letter or an element to bad weather – they can’t come off when they’re all printed on the same sheet of vinyl!
Signwriting and Lettering
We can apply the separate graphic elements to your vehicle directly to the paintwork or on top of a wrap.
We print the individual pieces to your design and fit them in-house. These elements might include logos, images or contact details.
This method is more suited to simple, clean designs with fewer elements.
For this method, we would recommend making sure the paintwork on your vehicle is of good quality. Poor quality paintwork or touch-up jobs are mostly to blame for any issues with fit as the vinyl adheres to the paint. If the paint is not properly bonded to the metal, then it is more likely to peel away over time.
Here is an example of lettering and signwriting on vehicles.
What’s the difference between full and partial wraps?
Sometimes for a printed wrap, we don’t recommend a full wrap. This can be because the design is focused on one half or one small section of the vehicle. Sometimes it might make more financial sense for the client.
We can print a wrap that, for example, covers the bottom half of the vehicle and shows all the necessary details and elements, but leaves the paint colour visible in the top half of the car. If you think a partial wrap is right for your business, then let us know. Our team can work with you to advise the best possible course of action!
Fleet Vehicle Signage
We also offer fleet signage, where you can get multiple vehicles all done in whatever livery you need. More than one vehicle does come at a discounted rate. If you’re interested in multi-vehicle signage, speak to our customer service team who can put together a quote for you.
You can read more about fleet signage